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Wardak Group

Wardak Consulting Group
Business Profile Marketing, Services, and Hierarchy
EXECUTIVE SUMMARY
The Wardak Consulting Group Ltd was established in 1st Jan 2012 and is Kabul’s leading independent provider of computer training and computer-related consultancy services to a wide range of clients throughout Afghanistan. In the training, education and documentation fields the company has been recognized for its ability to explain complex ideas simply and precisely to a range of audiences.
Our staffs are full-time permanent employees of the company with Microsoft accreditation. We believe that our training is superior because our instructors are also experienced practitioners who use the software in the course of their work and can therefore advise course participants about practical workplace applications.
We prepare our own training materials, and these can be customized to meet the specific needs of any organization.
Our consulting services involve a wide range of activities, including the preparation of macros and templates, and development of database applications and preparation of software documentation.
Another focus of the business is the development of Internet/intranet sites for corporate organizations.
A recent and growing component of the company’s activities is the provision of help desk support to a range of clients. The success of this service results from our in-depth knowledge of the software products currently in use in most corporate sites in Afghanistan.
We are also able to provide training and consulting services in all parts of Kabul + Regions, and in the mainland states of Afghanistan. Our capacity to deliver application training to all major regional centers in Afghanistan has been enhanced by our membership of the Wardak Training Network (WTN) which has linked similar organizations in a strong national association.
We also maintain close working relationships with several mainland based Microsoft Certified Partners; this ensures we can provide training in technical areas that our own internal resources may not cover.
Business Description:
WCG is a National management consulting, technology services and outsourcing company, which newly join the market of Afghanistan. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, WCG collaborates with clients to help them become high-performance businesses and governments.
Our "high performance business" strategy builds on our expertise in consulting, technology and outsourcing to help clients perform at the highest levels so they can create sustainable value for their customers and shareholders. Using our industry knowledge, service-offering expertise and technology capabilities, we identify new business and technology trends and develop solutions to help clients around the world:
• Enter new markets.
• Increase revenues in existing markets.
• Improve operational performance.
• Deliver their products and services more effectively and efficiently.
We will have extensive relationships with the world's leading companies and governments and work with organizations of all sizes. Our commitment to client satisfaction strengthens and extends our relationships
Among the much strength that distinguishes WCG in the marketplace are our:
• Extensive industry expertise.
• Broad and evolving service offerings.
• Expertise in business transformation outsourcing.
• History of technology innovation and implementation, including our research and development capabilities, on which we spend approximately $300 Thousand annually.
• Commitment to the long-term development of our employees.
• Proven and experienced management team.
TRAINING
WCG training courses are conducted only by highly professional trainers with many years of experience in the field, particularly with Microsoft applications for both PC and Macintosh.
We have had experience in large and small computing environments. Each contract that we undertake is carried out with the client’s needs in mind. Because we research and write our own training courses they can be easily and swiftly tailored to suit the needs of clients.
We are skilled at communicating difficult concepts to a wide range of people. We do not use unnecessary jargon, nor do we assume that all course participants have the same needs. Our training staffs are predominantly full-time employees of the company although we will engage contractors when the needs of clients are best served by doing so. All instructors have undertaken intensive training courses in a range of software applications. Most have tertiary qualifications in teaching and are Microsoft accredited. Most have Certificate IV in Workplace Training (Category 2) accreditation or similar.
We are firmly committed to the view that training should equip people with an understanding of the principles at work in their software. We do not use a drill-and-practice approach which forces people into a step-by-step method of learning without explaining why. This means that our course participants are better able to solve problems, to understand how to build on their learning, and to use their software more confidently.
We have experience in introducing newcomers gently to computer systems and packages, particularly those who feel intimidated by computers.
As well as running computer training courses, The WCG produces both printed and electronic self-paced training material to support the implementation of computer systems into organizations. Many organizations find that it is impracticable to bring groups together for classroom-based training, usually because there is a large audience that is widely dispersed geographically. Self-paced training is an effective alternative.
We can also prepare and conduct training needs analysis surveys to ensure that the training undertaken by an organization’s staff is closely aligned with the organization’s needs.
Services:
As a business owner you are most likely very, very good at what you do. However, many small business owners find that they are not very, very good at the day-to-day operations of running the business. At Wardak Consulting Group we come alongside you and help inject much needed common sense into your business structure.
We are business management consultants specializing in implementing well proven management profitability and organizational improvements. We understand the many challenges facing businesses in today's fast-paced and competitive climate. We understand because many of our associates have owned or currently head-up their own successful business organizations.

Is your business requiring more and more of your time to maintain, much less to grow? Is it becoming your life, rather than your livelihood? Or, are you experiencing declining profits, markets, efficiencies, all of which you have grappled with alone. Have the results of your improvement initiatives proven disappointing in spite of all your efforts? Have you lost your business focus? Are you uncomfortably deep into your bank line of credit, or is your bank lending facility currently becoming overly burdensome? Or is it more serious; has your business declined to the turnaround stage?
We can help you:
• cut operational costs
• reduce business risk
• create brand value
• generate revenue from new sources
• transform your company into an innovative market leader ahead of the competition
Marketing Strategy:
We augment your critical thinking and strategy decision-making process, not replace it. We're experienced facilitators, thinkers, analysts, and collaborators: We're not gurus. Here's where our consulting can help companies build market share, increase sales, attack markets, and achieve profit improvement in your B2B, industrial, or consumer markets.
Marketing SWOT Analysis
We initiate or refresh your Marketing SWOT Analysis examining apparent Strengths, Weaknesses, Opportunities, and Threats. This is a preliminary step to describe the landscape unique to your business unit.
Decision Mapping
In conjunction with or following a preliminary Marketing SWOT Analysis, we can move forward with Decision Mapping, a process thinking tools we use to clarify opportunities, generate strategic and tactical options, and refine those options. We move immediately based on what we know now, management drivers and preferences, then identifying, if required, the must-have strategic marketing information to move forward with effective decisions.
Product Concept Development
Collaborate with you to generate high-impact concepts for a new advertising approach, brand position, pricing strategy, or product design strategy. Concept development is a blend of creative and analytical.
Market Entry Strategy
We conduct custom engagements to guide the market entry process from a market entry strategy perspective. We blend marketing strategy research -- primary and secondary -- with our Decision Mapping process to uncover opportunities, evaluate alternatives, and guide your strategy decision process.
Marketing Research Project Consulting
For clients with an in-house research team or advertising agency with market research capabilities, we provide market research consulting. This may involve market research flow-charting, recommendations on marketing issues and identifying high-priority measurements, questionnaire design, questionnaire review and pilot testing, sampling design, review of your marketing information system, and market research methodology recommendations.
Brand Development
Brand development consulting includes brand and market positioning analysis based on our Positioning Research and Creative Branding Research methodologies. We draw on external market-driven data, but know that such critical decisions such as branding require use of a full marketing intelligence platform of data, ideas, and drivers. Brand development does not rest on data alone.
Brand Strategy & Naming
Brand naming is mostly art. That art flourishes with creative thinking directed by clear goals and market and customer understanding. Our experienced branding creative team is world class.
Go-to-Market Plan
Go-to-Market Plans move decisions and strategy into action. We play the role in facilitating and accelerating execution by working with your internal team and resources in a practical yet information-based manner. We hold the strategic intention to ensure that execution matches the intended strategy. As needed, we build in tracking metrics to measure market success.
Strategic Planning Services and Consulting
We work with management teams and boards to facilitate strategic planning. We use a common sense fast track approach to getting to key issues quickly. While we employ a few traditional methods -- such as SWOT analysis -- our approach is very goal focused and practical. We can work with you to on a short term basis to manage and facilitate a strategic planning event, or work longer on an extended consulting basis to collaborate to accelerate market entry, new product line development, or company structure issues to maximize marketing impact.
Executive Coaching
We provide custom coaching and training of your in house staff on bringing up or expanding an internal market research capability. In addition to coaching your staff, we are available for ongoing consultation -- for design, analysis, and interpretation -- on internal market research projects you manage internally. Further, we conceive, recommend and install tailored marketing information system and market research tools to allow timely internal execution of ongoing market research projects.

Service Offerings & Market Strategy Development
• Provide the fact-based research "foundation" required for successful product introductions or to grow specific market segments

Customer Insights
• Identify consumer trends and preferences

Customer and Product Profitability Analysis

• Analyze and segment customer sales data
• Use key findings to help clients fine-tune product profitability benchmarks and associated margins
Marketing Optimization
• Conduct research-based assessments of marketing activities based on their potential for increasing sales and profitability
• Prioritize marketing spending across all brands to determine greatest ROI potential


Management:
Management consulting refers to both the industry and the practice of helping organizations to improve their performance, primarily through the analysis of existing organizational problems and development of plans for improvement. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the consultants' specialized expertise.
STAFFING
Wardak Consulting Group employs permanent staff with many years of teaching, software development and writing experience. By using permanent employees, we are able to guarantee that all of the instructors and writers are expert in the use of the software, familiar with the course materials, and have a deep understanding of the philosophy behind the materials.
Contract Trainers and Developers
We have a preference for employing permanent staff who shares a lasting commitment to the goals of the company. Nevertheless, where the interests of clients are best served, we will and do utilize contract staff, always provided they meet our high standards. In these cases, details of the relevant skills and experience are provided to clients whenever requested.




Wardak Group - Zayne Vardak is the CEO and the Owner of WCG
2012-07-07 04:30:28